Digital Marketing & Business Development Specialist

Global Services & Solutions (GSS) is seeking a motivated, experienced, and results-oriented Digital Marketing & Business Development Specialist to join our growing team.

The ideal candidate will be responsible for developing and executing digital marketing strategies, managing online advertising campaigns, generating qualified business leads, identifying potential clients, and developing new business opportunities.

The candidate must have practical experience in Meta Ads, Google Ads, SEO, social media marketing, lead generation, client communication, and business development.

We are looking for a proactive professional who can manage marketing activities independently, build strong client relationships, and contribute to the company's overall business growth.

Key Responsibilities

• Develop and execute digital marketing strategies targeting the USA market.
• Manage and optimize Meta (Facebook & Instagram) Ads and Google Ads campaigns.
• Handle social media accounts, content planning, and audience engagement.
• Implement SEO strategies to improve website rankings and organic traffic.
• Identify potential US-based clients and generate qualified business leads.
• Conduct B2B lead generation, cold emailing, LinkedIn outreach, and client prospecting.
• Research US industries, target audiences, competitors, and market trends.
• Develop business opportunities and acquire clients in the USA market.
• Communicate with international clients, arrange meetings, and follow up on business opportunities.
• Prepare marketing reports, business proposals, and campaign performance analysis.
• Build and maintain long-term relationships with US-based clients.